About Farr & Associates

Farr & Associates is a firm with broad-based professional knowledge that offers insurance products, financial services, and employee benefits plans best suited to the individual needs of our clients. Our approach is simple: it's all about service. Through the knowledge and professionalism of our staff, we develop strategies tailored to our customers' particular insurance needs.

Our Goals

  • To be good at what we do and to be recognized leaders in our area of specialization
  • To have our clients enjoy doing business with us
  • To deliver products and services as promised
  • To give back to the communities we serve

Our People

Glen C. Farr, CLU, ChFC®

Glen began his career in the life and health insurance industry in 1981 with Connecticut Mutual after graduating from USC with a degree in Business Administration.

In 1985, Glen and his father, Gary, founded Farr & Associates. Glen earned a Chartered Life Underwriter and Chartered Financial Consultant designation from the American College in Bryn Mawr, Pennsylvania.

Through his long experience, the specialized firm of Farr and Associates has earned the trust of other allied professionals; as a result, CPAs, property and casualty insurance brokers, and estate planning attorneys regularly refer their most-important clients to him for assistance with their life insurance needs.

He is a member of the National Association of Insurance and Financial Advisors (NAIFA), NAIFA Tri-County, Santa Barbara Estate Planning Council, and the Association for Advanced Life Underwriters. He is a Qualifying and Life Member of the Million Dollar Round Table, as well as a thirteen-time Qualifier for Top of the Table.

Glen is an active community volunteer and currently assists Community Memorial Hospital with fund raising for the construction of their new replacement hospital. Glen's full bio (PDF)


Jonathan P. Johnen, CFP®

Jonathan, a partner of Farr & Associates, is a CERTIFIED FINANCIAL PLANNER™ professional specializing in life, disability, and long-term care insurance.

Through his extensive knowledge of estate, tax, investment and retirement planning, he educates clients on the important role that insurance plays in the foundation of a secure financial future.

Jonathan received his Bachelor of Arts degree in Business Economics from the University of California, Santa Barbara in 2006. He joined Farr & Associates shortly thereafter as a licensed life and health insurance agent. His primary focus is on assisting individuals and business owners with life and disability insurance solutions customized to their specific needs.

Farr & Associates has been serving clients locally in Santa Barbara and Ventura counties for more than thirty years. The firm has earned the long time trust of its clients and their associated professionals through its high level of personalized services and its holistic approach to meeting customer needs.

With a passion for providing his clients with greater peace of mind, Jonathan represents his clients in the insurance marketplace to help them implement insurance solutions.  He acts as a “true broker” to locate the product and carrier which is the best fit for his clients’ needs and their long term goals and objectives.

Married with two young children, Jonathan enjoys playing golf, surfing and spending time with his family. He resides in Camarillo with his wife, Kristy, and two children, Kamryn and Owen, and divides his time between both the Ventura and Santa Barbara offices of Farr & Associates. Jonathan's full bio (PDF)


Ericka S. Pinedo

Ericka joined the employee benefits department of Farr & Associates over 20 years ago, and now serves as Managing Director.

Her primary focus is working directly with human resource professionals and business owners on the selection, implementation, and facilitation of group health, dental, vision, life and disability plans. Ericka offers innovative solutions to business owners who rely on her to design and service their employee benefit plans.

Ericka's clients are principally owners of closely held businesses throughout Southern California. Her guidance allows business owners to feel highly confident that their selection of benefits balances with cost objectives, and that the employee healthcare packages they provide are competitive in the marketplace. In light of spiraling healthcare costs, and new, complex governmental healthcare issues, her clients rely on her expertise now more than ever. Ericka's full bio (PDF)


Gary Farr, CLU, ChFC®

Gary has been a full-time resident of Ventura County since 1985, when Farr & Associates was founded with his son and partner, Glen. He now acts as an advisor and is enjoying life in Ojai with his wife, Brenda.

Gary is currently on the Advisory Board of Casa Pacifica, Founding President and current Board Member of the Ventura County Maritime Museum, and Board Member of the Ojai Valley Community Hospital Foundation. He is also a 50-year qualifying member of the Million Dollar Round Table.


Brenda J. Farr

Brenda entered the insurance business in 1964 and began her career with an international property and casualty agency. In 1975 she was named Vice President of Administration for the Los Angeles office.

In 1976 Brenda completed the professional management curriculum at UCLA's Anderson Graduate School of Business.

In 1985 Brenda developed the Employee Benefit division of Farr & Associates. She specializes in working with closely held corporations and family businesses, and places a great emphasis on personal communication and service. Brenda lives in Ojai with her husband, Gary, and is active in the community. She is currently President of the Ojai Valley Community Hospital Foundation Guild.


Kayla Hallowell

Kayla has been with Farr & Associates since 2013 and is our Customer Service Director.  Kayla is a licensed Life and Health Insurance agent and is responsible for client support as well as quote preparation and proposal assistance.  She embodies our “It’s All About Service” approach and is highly talented with regard to customer service.

Kayla is a long-time Ventura County resident, and in her free time she enjoys riding horses and spending time with her family.